MilkyWay

"In milk, we have a unique raw material. We seek to lead the race to develop its nutritional potential by meeting the needs of an increasingly health-conscious world"

I like the Value Proposition:
Unlike other companies that sell products that don't contribute to the good health and well being of the consumer. You basically sell everything and anything that you can derive from the cow's milk. From microscopic molecules for the manufacturing of pharmaceutical products for asthmatic patients; to blocks of cheeses and butter for the master chefs; to cartons of nutritional milk or pints of creamy ice-cream in the supermarket chillers. : )

It's Exciting selling/marketing Milk and Dairy Products.
The milk is wholesome and nutritious. The cheeses and butter are used by the chefs to create tasty foods/meals. The kids love the ice-cream and yogurts. It's now a different experience when i step into a supermkt, or dining @ the restaurants.

You learn about importance of Bone Health for the adults; importance of Folate for women @ child-bearing age; why dairy products is good for the chiildren; how to differentiate the different types of butter and cheeses; cheese & wine tasting sessions during office hours; bread-making sessions, etc

I'm gonna miss all these exciting stuff...