Tuesday, March 21, 2006

The Relentless Pursuit of Perfection

Cool Cars! : )
Every Lexus vehicle is a testament to what Lexus stands for.
The company's old slogan was "The Relentless Pursuit of Perfection," and it wasn't just lip service.
While the company has world-renowned manufacturing methods, "the pursuit of perfection" is inculcated so vigorously into Toyota's corporate culture that Lexus' trademark reliability is engineered into cars before they ever hit the factories.
Quality is monitored every step of the way.
Failure is not accepted.

2 comments:

Anonymous said...

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Anonymous said...

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